"...In all transparency, on current business assumptions, course and speed, we will surely fail unless we radically change the way we run our business..."

The strong historical financial performance, market relationships and reputation, as well as the potential that our client enjoys are only matched by the crisis that they were heading towards. Realizing that the chain is as week as its weakest link and if no action is taken today, they will soon have cash flow problems and dip into negative growth

Over a period of 90 days, AJmC has been retained to develop a turnaround and growth plan; serving as roadmap for our client going forward. The plan did turnaround the business in less than 1 year.  There were some excellent promising early results from some of the Quick Wins AJ has identified. What is more important is that there is a goodwill of energy that gives the management team confidence that they will realize an all-time overall average growth rate of 16% Y/Y and an average annual profit of 255 M AED. That’s real results.

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Worldwide, in 2006, Travel & Tourism is expected to post US$6,477.2 bn of economic activity, growing to US$12,118.6 bn by 2016. Our client (a large regional Travel and Tourism Group) believes that significant growth is also taking place in the Arab Travel and Tourism and aviation market resulting in an under-served market segment which they intended to cater to. AJ was retained to create a Private Placement Memorandum for our client in order to attract private investors to pump in expansion money. When we first came in we found out that the only way to have a convincing PPM was to re-design the group strategy from scratch. We ended up remodeling the whole business. Now, our client’s strategic intent is much clearer – it aims at offering integrated travel and tourism services across all touch-points to the leisure and business traveler and offering a hassle free customer centric, quality travel products and services. Our work has not only allowed our client to present a compelling case PPM; but it has also allowed them to expand into new markets (regional and international) and into new services and products. It also laid down the foundations to reducing cost through use of shared corporate services, outsourcing strategies and by implementing efficiencies across.

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Outsourcing certainly does not work only for non core functions! Our client asked us to provide management services for Day to Day operations of its capital arm ensuring that investment opportunities presented to its Holdings unit always addressed 4 key dimensions: strategic fit, innovative differentiation from its competitors, financial returns, and social value add to the communities they operate in. After 1 year in contract, we have delivered substantial bottom line results and our client now is confident that they can’t get into new and exciting new investment opportunities and markets.

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The Very Light Jet Market in the Middle East

Our client (a large Saudi based investment group) was looking for Middle East & Africa market potential assessment of an American manufactured Very Light Jet VLJ. Our study went beyond this into strategic implication on the group plans to establish a sales agency for the VLJs.